In this lesson, you’ll be exposed to the “Bernoulli Trap” — a dopamine-hijacking feedback loop engineered by developers to keep you compulsively reactive and learn how to escape it.
Summary
Key Takeaways
1. The Hook Model: A four-stage cycle of trigger, action, reward, and investment designed to hijack your dopamine. This is the modern version of Bernoulli's gambling experiment, exploiting our tendency to act irrationally when faced with uncertain rewards. 2. The UC Irvine Study: Dr. Gloria Mark discovered each digital interruption triggers 23 minutes and 5 seconds of recovery time - transforming your supposed 12-hour workday into just 4 hours of actual deep work. 3. Just like the ancient Chinese torture "Lingchi", every notification and digital distraction creates tiny "cuts" in your focus, slowly bleeding your dopamine dry throughout the day. 4. Cognitive Behavioural Therapy reveals our unique human ability to create a gap between trigger and response - this is the key to breaking free from Silicon Valley's manipulation. 5. The solution isn't adding more productivity apps. Like Toyota's revolutionary 5S system, true performance comes from eliminating everything that doesn't create direct value. 6. Your current productivity system is likely working against you - built on willpower instead of systems, making you vulnerable to Silicon Valley's psychological warfare. 7. Before optimising your sleep, nutrition, or implementing advanced biohacks, you must first escape the Bernoulli Trap. Without this foundation, even the most sophisticated performance protocols will fail.
Actions
Watch the sublessons below where we'll engineer your digital environment to make you immune to Silicon Valley's dopamine-hijacking methods.
How to implement
Watch the implementation modules below to turn this lesson into concrete actions
Escaping The Bernoulli Trap Desktop
Redesign your desktop like a developer to eliminate digital distractions at the root — and weaponise your digital environment against Silicon Valley’s attention traps.
Escaping The Bernoulli Trap Phone
Your phone is a dopamine slot machine — in this module, you’ll rewire it from the ground up to break Silicon Valley’s grip on your attention.
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Resources
Sources
1. Bernoulli, D. (1738). Expected Utility Theory 2. Mark, G. et al. (2008). UC Irvine Department of Informatics 3. Meta Annual Report (2022) 4. Google Financial Statements (2021) 5. Demandsage Digital Behavior Report (2024) 6. Workplace Insight Productivity Study (2024) 7. Toyota Production System Documentation (1950) 8. Ohno, T. & Toyoda, E. (1950). The Toyota Way